Ricardo Sainclair pitch for Converse Magazine
May 2, 2008
Original Message
From: Converse Magazine
To: Advertiser
Sent: Friday, 2 May, 2008 11:05:28 AM
Hi
I thought I should email you from the magazine email to make it more official. Some information on the magazine is below.
Converse magazine is a new gay and lesbian magazine launching this month. With a circulation of 30,000, we are the only free LGBT magazine to be distributed in the UK and the Republic of Ireland, meaning our advertisers can potentially get an even more widespread share of the LGBT market.
Our target market are ABC1 professionals. These are successful, professional people with a high disposable income, trend setters, and the more discerning individual. We feel that this target market is keen to find out about things that make their life just that little more special, by providing them with information on the higher things in life.
The magazine will be distributed in bars, clubs, libraries, shops and other selected LGBT venues in major cities in the UK and Eire.
Stereotypes are tired; metrosexuality sells. The modern gay lifestyle has begun to obfuscate distinctions between sexualities and genders. It’s a change we welcome, as our magazine will champion a new wave in queer publishing – one that caters for our reader’s needs/wants/ desires regardless of how they look or who they love. As the gay demographic seeks more substance and style than ever before, we will add weight to their street-savvy, catering for astute and intelligent individuals with their minds on higher things than the usual smut and celebrity.
I hope this gives you an idea of what the magazine is about and our aims as a publication for the lLGBT community.
I think it could be great for you to advertise and do a photoshoot with us as I feel that we are very much aiming for the same market and we are more than happy to help you gain wide access to these people.
I look forward to hearing from you
Kind Regards
Ricardo Sinclair
Corporate Operations Manager
Converse Magazine
May 2, 2008 at 11:14 pm
Sounds familiar. You sure you wrote that Ricardo???
May 7, 2008 at 3:51 pm
LOL – you can hear the tone change from Ricardo to me half way through that pitch – it’s mostly my work; as is the tag on the website…